Networking, Reader. Networking is working. And ain't that always the truth? People buy people. We know this. So first up, here's today's golden nugget: if you're feeling the pinch or wondering how to add impact to your digital campaigns, a little bit of old fashioned hello-ing seems to be working wonders. I'll get into the roots of that and what else I'm doing in a moment. But first: A thought-provoking conversation about AI AI ethics for creatives (a free course) Final call for the best...
7 months ago • 2 min read
Hey Reader, As I continue to show up here authentically and honestly, it's so lovely to let you in on this little bit of good news. We've got a new Embedibble contract! The first since I repositioned the business a month ago. It feels like the concept is beginning to prove itself. I feel like I can do this. And it wasn't a mad move after all. But here's the thing: the source of this new bit of work didn't come from where I thought it would. More on that in a moment. I've also got for you: A...
7 months ago • 2 min read
Hi Reader, Thanks for reading the previous edition of this newsletter. Your response to the shift in my positioning blew me away - and reminded me how authenticity builds the best relationships. Thanks for your support by return email and on LinkedIn. Continuing that theme, this week I'm asking how and where should I spend the small amount of marketing budget I've put aside to grow Embedibble. Plus: Freelancer? I've got an excellent event for you to check out. Something on the AI front that's...
8 months ago • 2 min read
It's probably been a long time coming, Reader, Probably. I never would have stuck with one thing forever anyway. Who does? And as much as I love copywriting and the world of content (and as much as I'm not done with it yet), when I look years into the future, I've always known I'd be doing something else. It's also because Incredibble - the content and copywriting agency - was built on WOM and referrals. And by me! Take me out of the business for a few months/years to have a kiddo and you...
8 months ago • 1 min read
Hey - it's Helen. Utterly inspired today by Harry Dry's irregular newsletter. Canonical current reading for marketers and copywriters. Are you signed up? This was last week's edition. Harry mentions Tony's Chocolonely for their deeply effective display ad. I'm mentioning it because I had no idea you could brand these delicious chocolate bars and now, frankly, I'm reverse engineering a reason to do so. Octopus.do Having lots of fun with this! Octopus is a visual site mapping tool first...
8 months ago • 1 min read
Hi Reader, I met Charles Burdett in... maybe 2017, I think. At UX in the City, Manchester. He was running a workshop on how to build websites without a brief... or without the copy. I can't remember. It was eight years ago. But I do remember Charles. And his workshop proficiency. Charles is an excellent workshopper! And so, when he brought out Workshop Tactics in 2019, the first deck from his fabulous brand Pip Decks, I knew I wanted them. And I'm so glad I bought them. I use them for every...
9 months ago • 2 min read
Good morning Reader, How are you? A longer episode this week. Life is suddenly full of so many things to share. The biggest myth about audience research? That you can base it on what you THINK you know. This is where the magic really lies. Facilitation Skills for Copywriters Facilitation Skills for Copywriters next runs on Tuesday 29th April. From 10am until 1:30pm, we're deep diving into the tools and frameworks that make for effective facilitation, in a cosy online setting with just five...
9 months ago • 1 min read
They were in a hurry to hire. They needed someone now. A six-month recruitment process felt untenable. If they didn't get someone on board in the next couple of weeks, crucial milestones would be missed. The CEO didn't want a long contract, or to be tied into a traditional agency offering. And, of course, they didn't want to compromise on quality. They couldn't! Luckily, I knew someone who could help.They were part of the Incredibble team. A highly capable, proven freelancer with relevant...
10 months ago • 1 min read
Last week, I ran the first public rendition of my course, Facilitation Skills for Copywriters. And, you know what Reader, I think it went alright. Sean said: It got me thinking about things I hadn't considered before. Georgina said: The entire session was a masterclass in facilitation skills. I even blew Will’s ‘tiny little brain' (his words). I'm so chuffed it delivered value. The course is next having an outing on Tuesday 29th April. Read more about it and get your name on the waitlist...
10 months ago • 1 min read
